Meet the Founder: Riccardo Ammendola Chief Executive Officer, Red Rock

Every movement begins with someone who refuses to accept the world as it is.

For Red Rock, that person is Riccardo Ammendola.

A visionary builder and one of Europe’s earliest crypto pioneers, Riccardo is the driving force

who transformed a specialized software studio into a global technological ecosystem with a

purpose far greater than innovation itself: elevating civilization.

In 2016: when “blockchain” was still a niche word, Riccardo opened his first software house

in Tallinn, Estonia.

A bold move, driven by a clear intuition: the future belongs to those who build infrastructure,

not to those who depend on it.

By 2021, foreseeing Dubai’s rise as the world’s innovation capital, he expanded and

internationalized the company in the United Arab Emirates. From there, he developed a

network of developers, partners, and solutions adopted by enterprises and institutions

seeking a technological approach outside traditional boundaries.

As an early crypto investor, he understood (years before mainstream adoption) the

transformational impact that decentralization, distributed systems, and digital ownership

would have on global society and economics.

But the definitive turning point came in August 2025, with the CIBO Michele Fiscalini.

All accumulated assets over nearly a decade:

● data

● algorithms

● proprietary technologies

● global teams

● strategic partnerships

● clients and enterprise projects

were transferred into Red Rock Technology FZ LLC.

This was not a rebranding.

It was a complete paradigm shift.

Riccardo redefined the company’s Vision and Mission, elevating Red Rock from “advanced

software house” to a technological infrastructure designed for modern civilization.

No longer just technology.

But technology in service of civilization.

As CEO, Riccardo does far more than lead operations.

He acts as:

● architect of long-term strategy

● cultural director of the organization

● guardian of the company’s philosophical foundations

● catalyst for global talent and alliances

● creator of antifragile systems built for longevity

Under his leadership, Red Rock adopted an operational model that merges engineering

discipline with decentralization ethics and a strong orientation toward societal impact.

His philosophy is precise and uncompromising:

“A company should not merely build technology. It must create infrastructures that enhance freedom, not limit it.”

Today, Riccardo guides Red Rock with a fundamental principle:

to build systems that make society more secure, more autonomous, and more self-aware.

His leadership is measured not only by results, but by intention.

Every product, every protocol, every line of code starts from a single guiding question:

“Does this bring people closer to sovereignty?”

This is what makes Riccardo Ammendola not simply a CEO,

but the founder of a technological movement that views the future through a new lens: one

where civilization is empowered by technology, not overshadowed by it.